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How to use ChatGPT and Bing Co-pilot for sales
When generative AI emerged, one of the happiest groups was undoubtedly sales managers. Writing hundreds of different personalized emails and preparing proposals would become easier with AI assistance. However, if you don't start with a good question, artificial intelligence can also be a big waste of time and may distance you from personalization with its overly generic content. Or, you might be taking a very shallow approach by only using it to prepare emails and proposals.
Can we establish a standard within the team for using artificial intelligence without creating a waste of time? How can we use artificial intelligence beyond writing content for emails and proposals?
Standardizing ChatGPT and Bing Use in Sales Teams
Sales is a field that winks at those who can best answer "if so," "if they say this to me," "if they are most stuck on this subject" questions. Sometimes, there can be many alternatives to these questions, and different scenarios must be worked on for each.
Fortunately, generative AI can also answer our "if so" questions. We can prepare suitable question templates in advance and add them to the sales handbook after a good test.
The second issue is the reality that it may not always give the most suitable answer to our value proposition. For example, the system we sell does not support integrations, but AI suggests we highlight that point. Or, it recommends the customer to transition phases, but there is no phased transition available on the platform. For such cases, it is necessary to warn the team in advance.
Different Uses of ChatGPT and Bing for Sales
In my opinion, the best use of generative AI is preparing for the customer. However, I don't mean results that could be generally applicable, like "Explain trends in the X sector" or "Write an email for the X customer," especially questions that could bring outdated information if ChatGPT is used.
Another good use is for "if so" questions. I'll give examples from different systems, but to give you an idea, I mean questions like "How can I talk to the CFO if our solutions are more expensive than their existing systems?"
One of my favorites is discovering "hidden objection points" with questions like "Why might this customer not be buying from me?"
Lastly, we can consider preparing for "what the teacher will ask, do you know?" Unlike "What should I respond if they say so?", this involves anticipating questions that a person in role X might ask you and preparing for their answers with AI.
Of course, there are many other ideas, and you can contact us to discuss scenarios that would be most suitable for your company.
Sample Ready-to-Use Prompt Templates
I have experimented with ChatGPT 4.0, Bing Copilot, and Bard for the above usage areas. ChatGPT actually knows Turkish very well, but for this case, I provided an example website, and since its language was English, it responded in English. I continued the process in English. I won't share the responses from Bard because they were not good.
Scenario: I work as a senior sales representative at a company selling a new generation enterprise e-commerce system, and my customers are retailers with omnichannel scenarios. I'm preparing for a meeting with a CEO. Let's see what ChatGPT and Bing will say.
Question 1: I work for a company selling Unified E-commerce. Most of my customers are retailers. I have a meeting with the CEO of a prospect who uses an old-fashioned e-commerce system and is implementing omnichannel scenarios. What could be three topics of interest?
ChatGPT really read my website and prepared its response using that information, while Bing, even if not emphasizing my features, discussed topics that could interest the CEO.
Question 2: If I emphasize these three points, what could be the reasons the CEO might still not buy from me?
Both ChatGPT and Bing gave good answers to this, with Bing's answers being more detailed and also touching on what I should do against them. Tactical suggestions were provided.
Question 3: How can I address the third option from the above choices?
The ability of generative AI to build on one response after another is undoubtedly very impressive. Interestingly, both ChatGPT and Bing touched on similar topics in their answers to our second question. For the third question, they have different approaches. Bing generally talks about how to approach customers who tend to avoid such risks, while ChatGPT outlines step by step what I could suggest. I found ChatGPT to be more practical, but I also liked hearing Bing's opinion.
Question 4: If the CEO directs me to the CFO for price negotiation and our solutions are more expensive than their current ones, what should I do?
I loved Bing's detailed answer to this question, detailing what I should do, how I should behave, how much time I should spend, and what questions should be asked. ChatGPT again provided a practical, brief but tactical response.
Question 5: What might the CFO ask me in this meeting?
In this question, Bing's response came with recommendations, while ChatGPT also brought out good questions.
Additional Suggestions for Using AI in Sales
You can experiment with different AI platforms by changing the parts highlighted in blue in the question templates according to your situation. Similarly, you can contact us to prepare question templates.
You can get our help to make both platforms give you more personalized answers by defining your value proposition and ideal customer profile, and creating reference files to give to AI.
You can download the mobile applications of these AI platforms to the phones of your sales team.
You can even set these platforms as the homepage of your browser.
In weekly meetings, you can discuss new uses, or review responses from the previous week to examine shortcomings and good suggestions. This way, those with less experience can become aware of deficiencies that an experienced salesperson would notice.
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