8 Tips for Content Marketing

Content marketing is a long and challenging journey. Establishing rules from the beginning can help you manage the process effectively. If you haven’t done so yet, don’t worry; you can always reassess the following points.

I derived my notes while examining a client's current structure. If you would like a personalized review, you can schedule a meeting using the button below.

Instead of writing a single type of content, develop various types. Having diverse content on your website also supports a more professional appearance. For B2B software, consider the following types of content:

• Blog Posts: Regularly update with topics such as industry trends, case studies, and how-to guides.

• Videos and Webinars: Use videos for training, product demos, and interviews with industry experts.

• Informative Graphics: Create visually appealing content to explain complex concepts and data.

• White Papers and E-books: Offer in-depth analyses and comprehensive guides for lead generation. Use a form structure to encourage readers to download them.

• Customer Success Stories: Share case studies and testimonials to build trust. If possible, create short videos with your customers.

2. SEO Optimization in Content Marketing:

Conduct keyword research to determine the terms potential customers are searching for and optimize your content accordingly.

Use a mix of short-tail and long-tail keywords to capture a broad audience.

Optimize on-page elements like meta descriptions, titles, and image alt texts.

3. Regularly Update Content:

Ensure your content remains current and accurate, which also benefits SEO since search engines prefer fresh content.

Revamp old content to keep it updated. For example, convert a popular blog post into an infographic or video.

Date your content to show your audience that you consistently provide fresh material, increasing their trust.

4. Focus on User Experience:

Ensure your resource page is easy to navigate and clearly categorize the content.

Use a mobile-friendly design to cater to users on different devices. Pay attention to font readability.

Make sure the cover images on your content pages align with your brand character, enhancing your professional image and reinforcing that your content is carefully crafted.

Add small labels to cover images to help readers understand what to expect.

5. The Crucial Point of Content Marketing: Call To Action (CTA):

Include clear CTAs that guide users to the next steps, such as signing up for newsletters or downloading resources.

Ensure your messages are clear. Links like "Welcome," the content title, etc., can be vague; use direct messages like "Read," "Download," "Schedule a Meeting."

6. Engage with Your Audience:

Encourage comments and discussions on blog posts and other content to increase community engagement.

Use social media to share content and interact with users. Implement sharing buttons to facilitate easy sharing. Add relevant social media channels for your audience, skipping those not suitable, like Facebook if it's not relevant.

7. Thought Leadership:

Position the company as a thought leader by contributing to industry publications, participating in webinars, and speaking at conferences. Feature news about these activities on your content channels.

Share insights and predictions about the future of your industry. Preparing these insights and backing them with data can be time-consuming. Thus, create different types of content from the same work. For example, write an e-book, share a summary as a short blog post directing readers to download the e-book, extract a few points for a LinkedIn Carousel Post, present them in a webinar, and use mini posts to drive downloads.

8. Collaborations and Partnerships:

Collaborate with other industry experts and influencers to create content. This can broaden your reach and introduce new perspectives.

Partner with complementary businesses to host joint webinars or co-branded content. For example, marketing platforms that complement e-commerce platforms, e-transformation solutions that complement ERP systems, recruitment platforms that complement HR software, etc.

Leverage our experience to review your content and realign your strategy. Plan a discovery meeting using the link below.