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Why partner with us?
01. We Understand You
The needs of companies at different growth stages have different dynamics, just like those of companies selling different products. Our team understands you better thanks to the experience it has gained in both corporate, SME and Start-up companies and builds the strategy and team you need, knowing the available resources.
02. We offer practical, concrete solutions, not big talk or fancy slides.
Information is now everywhere. However, using this information to create a custom action plan for yourself, especially if you have not experienced sales and marketing for products other than your own, is very difficult. After getting to know you closely, our team prepares the plan and content you need and leaves you with concrete outputs that you can always use at the end of the consulting service.
03. We Focus on Your Customers
Our priority is to know your customer and shape your sales and marketing by taking their purchasing habits into consideration. If more than one persona plays a role in the purchase, we prepare our content by taking into account the interests, habits and preferences of each of them.
04. We Act Agile
We prepare our work within the framework of a pre-prepared system, and if your company's needs fall outside this framework, we add it to our work with a new system.
05.We Work Together, Not Alone
Your knowledge and experience are very valuable to us. We listen carefully to make sure these experiences are reflected in our work. During the study, we meet frequently to check our assumptions.
How was Growth Generation Founded?
I am Çiğdem Bağbakan Çağan.
After graduating from Boğaziçi University, Department of Business Administration in 2006, I started working in sales. I worked in both the sales and marketing teams of Johnson&Johnson Medical. I received awards, including the Global Launch Excellence Award, and I expanded my region many times, but a voice inside me was telling me to enter a different field that could move faster, change and develop, and where I could take on more responsibilities.
I quit my job and made a quick transition from a very corporate to a very start-up company, Netmera. It was very enjoyable to witness the establishment of the business, to realize that it would not make money, to pivot, and to grow it from there. I established and managed sales-marketing-business development-customer success teams here for a long time. Afterwards, I had the chance to see the SAP partner ecosystem at Solvia and to establish the first sales and marketing team during the pandemic. I joined Akinon during the global expansion phase, and with the "demand generation" team, we initiated all marketing activities, established systems, and ensured lead flow.
I had the chance to experience making things happen with very small budgets, making projects with great support at a global level, starting a business completely from scratch, taking over an existing team and making it more functional, and turning small solutions into products.
I founded Growth Generation to use these experiences to help technology companies at different stages realize their rapid growth plans. In addition to B2B sales consultancy service, I also provide B2B marketing consultancy services and enable you to establish end-to-end demand creation processes. Contact me to hear the details of the story or get support!
